Sound media of distinction, the radio relies essentially on the quality of voice. Not only emissions but also advertising and jingles.
More than a tool, the radio voice-over permeates the subconscious of the audience's mind considerably. It is this ethos which gives radio it's identity, and what creates its public image. It must figure, some radio hosts are huge celebrities aren't they?
The voice over in radio advertising is a key element since it is the only way to promote a product, with the additional aid of music and sound effects. Therefore, a voice who's register captures the attention and arouses the emotion of the listener is a real guarantee of success. A voice should stimulate the imagination, make us dream!
A voiceover actor is the heart and soul of a radio, giving to it its own sound identity.
Guy De Hainaut has expressly made voice over radio commercials, one of his many specialties.